Demand and awareness

 

All parents have the power to help their children reach their full potential by ensuring that they receive the nurturing care and protection needed.

A new ECD radio show called Side-by-Side has started airing in January 2019 on 11 public radio stations on a weekly basis.

The radio show is aimed at the caregivers of children under 5 and forms part of a larger National Department of Health’s new ECD campaign called Side-by-Side, which is centred around the new Road to Health book. Ilifa is providing technical support on the overall campaign.

The radio show is a 48-episode serialised drama telling the story of Joyce, a 23-year-old single mom, living in a South African township with her baby daughter. Through the friendships and supportive relationships she builds with the people around her, Joyce eventually finds her strength and her voice as a mother, daughter, and woman. Each episode centres on a key early childhood development message about how to raise a happy and healthy child. Each show is followed by a live question and answer discussion between the radio host and an expert guest, to elaborate on the educational message and take questions from listeners.

Station

Time

Language

Motsweding FM

Tuesdays at 9:40am

Tswana

Phalaphala FM

Tuesdays at 9:40am

Venda

Tru FM

Tuesdays at 10:35am

Xhosa

Umhlobo Wenene FM

Tuesdays at  21:00pm

Xhosa

Ligwalagwala FM

Wednesdays at 9:30am

Swati

Ikwekwezi FM

Wednesdays at 10:30am

Ndebele

Lesedi FM

Tuesdays at 11:30am

Sotho

Munghana Lonene FM

Wednesdays at  11:15am

Tsonga

X-K FM

Thursdays at 10:05am

Xhu/Afrikaans

Thobela FM

Saturdays at 07:30am

Pedi

Ukhozi FM

Saturdays at 8:40am

Zulu